Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Thursday, April 5, 2018

How To Handle Objection In Sales

It is easy for salespeople to get discouraged when faced with objections to their pitch, because it is inherent in most people to hate being rejected. However, objections are not always a bad thing, as a matter of fact, they can be a positive response, as long as they are viewed with the right perspective.

Image source: ippogrifogroup.com

An objection is an indication that the prospect is somehow interested in the product or service being offered to them. If they are totally blasé, they would not waste their time presenting their objections or simply respond with indifference.

Objections, though, should be managed well, so that there would be translation of sales. The following are some tips on what to do:


  • Listen with empathy: As soon as salespeople hear an objection, they should not cut in without letting the customer finish his retort. They should learn how to listen with understanding where the customer is coming from to make sure that they could address the real reasons behind the objections.
  • Validate the objection by repeating it: By echoing an objection, customers can be assured that their concerns are being attended to and are given an opportunity to clarify their statement.
  • Practice answering objections: An effective way of handling objections is by learning how to answer commonly raised ones. Objections can be anticipated through research and gathering feedbacks from prospects and customers.
Image source: phoneburner.com

Since he was 15 years old, MN-native Jeff Lupient has been in the automotive retail business. He has decades of experience in sales and business development, topics which you can read more about by visiting this website.

Monday, June 12, 2017

Understanding The Relationship Between Sales And Marketing

It is easy to mix up sales and marketing because both activities are aimed at increasing revenue. And in small businesses, the same department or people fulfill sales and marketing responsibilities. In reality, there is a clear distinction between the two, but they go hand in hand if the organization wants to bring in more revenue.

Image source: enimarketing.com

The role of salespeople is to “sell what is in stock.” There is already a set amount and specific types of products or services which the sales department aims to sell to customers. They develop means to ensure that they reach the target sales level, and these include fostering a relationship with clients and partners, learning how to communicate properly with customers, ensuring that the transaction goes smoothly, and other similar actions.

Marketing, meanwhile, aims to direct the organization toward the appropriate market segments and attract the customers (both new and current) to its products and services. They are also tasked with analyzing the market and industry, implementing pricing strategies, research, and much more.

Image source: salesforce.com

Sales is primarily focused on the “now,” making sure that there is business at present and in the near future. Marketing has a longer perspective to give the organization an idea of how to bring in sales in the future and build lasting relationships with customers and partners.

Jeff Lupient, CEO and president of Lupient Automotive Group, started in the industry when he was 15 years old, working for his family’s chain of car dealerships. He eventually went on to experience every position and job in the automotive retail business, leading to him developing top-notch skills in automotive sales. Visit this page for more information about him and his work.



Tuesday, January 10, 2017

The Art Of Motivating Oneself To Hit Sales Targets

Motivation is an often disregarded matter in the things that lead up to the fruition of an accomplishment, but truly, it can be a strong force if people only learn to take it seriously. Some people even consider self-motivation as an art in itself. Below is some advice.

Image source: brooksgroup.com
No matter what pay grade a sales employee is in, success is always measured in terms of lifestyle. Everyone surely wants something that money can buy. It can be a house, a car, a new entertainment console or even a holiday in a beach paradise. Choose the object of your motivation and measure it in terms of what it would cost you to achieve the goal.

From there, make an accurate computation of money to be had in terms of commission that you get from the products or services that you are selling. This will give you an idea of how far off you are from your target. If for instance, it takes you to sell three condominiums to get the car you’ve always been dreaming of, then that gives you a number to work with.

Of course, success will become a function of what you want to buy and the potential money to earn that comes with your sales venture. No matter what you intend to purchase and no matter what you are selling, your success will always be anchored on a number, which allows you to set your sights clearly so you may do your work accordingly.

Image source: martinkielyhypnosis.com
It is beneficial to think in terms of a conditionality which tells you that if you sell X number of items, you will reach your objective. You’ll get your prized item, and surely, you’ll hit your target too.

Jeff Lupient is the president of the Minnesota-based Lupient Automotive Group. Because of his vast experience in the corporate world, he is one of the most respected personalities in sales. For more information, follow this Twitter account.