Finding focus in multitasking: Is it possible?

Multitasking is engaging in two or more tasks at once, switching from one to the other. Updating one’s personal social media account while replying to work related emails is considered multitasking. Cloud computing services meanwhile allow employees to have access to office data even when they’re out of the office or engaged in other activities. 

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Employees are often told to learn the art of multitasking. It is, after all, cost-efficient and boosts employee productivity. However, juggling two or more duties may lessen the quality of the output for each. Before desiring to develop multitasking skills, one must first learn how to stay focus on the main task given. If the additional tasks, however, hinder the completion of the main task, one should consider doing them after the primary task is delivered. 

If offered to choose which tasks to take on top of the primary task, pick the ones that are related to what is currently being done. Complex tasks may demand extra attention and effort from the employee. When encountering those, it would be best to focus on them first. After a complex task has been completed, switch back to the ones which can be done while doing other activities. 

An employee trying to do tasks simultaneously at the expense of their quality puts multitasking in a bad light. It may be hard to believe that one can find focus in multitasking, but being aware of one’s work capabilities can help in breezing through finishing a number of tasks with focus. 

There are no right or wrong ways to multitask, but they must always promote work efficiency and effectiveness.

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Jeff Lupient is the current CEO and president of Lupient Automotive Group in Minnesota. He is proficient in numerous skills such as new business development, process improvement, automotive dealership, and sales. For similar reads, subscribe to this blog.

Understanding The Relationship Between Sales And Marketing

It is easy to mix up sales and marketing because both activities are aimed at increasing revenue. And in small businesses, the same department or people fulfill sales and marketing responsibilities. In reality, there is a clear distinction between the two, but they go hand in hand if the organization wants to bring in more revenue.

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The role of salespeople is to “sell what is in stock.” There is already a set amount and specific types of products or services which the sales department aims to sell to customers. They develop means to ensure that they reach the target sales level, and these include fostering a relationship with clients and partners, learning how to communicate properly with customers, ensuring that the transaction goes smoothly, and other similar actions.

Marketing, meanwhile, aims to direct the organization toward the appropriate market segments and attract the customers (both new and current) to its products and services. They are also tasked with analyzing the market and industry, implementing pricing strategies, research, and much more.

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Sales is primarily focused on the “now,” making sure that there is business at present and in the near future. Marketing has a longer perspective to give the organization an idea of how to bring in sales in the future and build lasting relationships with customers and partners.

Jeff Lupient, CEO and president of Lupient Automotive Group, started in the industry when he was 15 years old, working for his family’s chain of car dealerships. He eventually went on to experience every position and job in the automotive retail business, leading to him developing top-notch skills in automotive sales. Visit this page for more information about him and his work.